When it comes to Arsenal uniforms, I am an absolute sucker. I enjoy anything, including original designs and old remakes. But the introduction of the new away uniform for the 2022–23 campaign has raised the bar for me in terms of kit design.

The new Arsenal away uniform has a black and grey pattern with a three-dimensional ‘AFC’ motif that connects across the shirt’s dark backdrop. The club badge, sponsor, and Adidas logo are all made of light bronze, which, depending on the lighting, may be mistaken for gold.

The design immediately became successful. Red Action Gooners claim that sales exceeded the £1 million mark.

No other club uniform has ever been able to equal the feet, setting a new record for the organization. This only includes first-day sales. With Christmas still to come, another popular time to buy kits as gifts, there will be further purchases.

To put it into perspective, Arsenal could have used this sum to cover Gabriel Jesus’ allegedly monthly wage in only one day. The Brazilian, who earns almost £250,000 per week, is now the club’s highest-paid player, according to 90min.

Jesus is significant since he was probably one of the most well-liked icons that fans choose to display on the back of their shirts. The 25-year-old has had an impressive start to life in north London, scoring three goals in his first two preseason games.

It has to be Martin Odegaard for me. Under Mikel Arteta, the Norwegian has played a crucial role in strengthening Arsenal’s game as the Spaniard introduces his brand of play.

Odegaard was given the expectations during an interview with American campaigner and Arsenal supporter Aston Mack, who was instrumental in the distribution of the kit. He acknowledged it, as we would hope.

The top four are important to us, according to Odegaard. “Since we want to finish in the top four and perhaps win a trophy, I won’t lie and say that’s where we want to be. That’d be beneficial.”

Mack, though, spoke up right away and said, “Top four is the very least.” Odegaard smiled and retorted, “Now there is pressure. We must perform.”

 

 

They must deliver. With the acquisitions made this summer, Champions League qualifying should be, as Aston argues, the club’s absolute minimum goal as it seeks to reclaim its dominance in English football and once more contend for the top prizes.